A Year-End Message from Alyssa Rae Jordan: What 2025 Taught Me—and What 2026 Will Bring to the Closet & Design Community

As 2025 comes to a close, I’ve spent a lot of time reflecting on the past year—what worked, what didn’t, what inspired me, and what changed the way I show up for my clients and trade partners. This has been a year of growth, refinement, and clarity in my role as a designer, relationship-builder, and resource for homeowners, builders, realtors, and interior designers across the San Antonio and Austin markets.

What I learned this year is simple:People aren’t just looking for a closet designer. They’re looking for a guide. Someone who understands the entire process, anticipates the next step, and brings clarity to decisions that otherwise feel overwhelming.

That realization is shaping everything I am committed to bringing into 2026.

The Evolution of My Role: From Designer to Strategic Advisor

Throughout 2025, I leaned even deeper into the unique position I hold in this industry. I’m not just drawing closets or taking measurements. I’m helping clients:

• Understand when and how to start planning their storage during a build

• Navigate selections within their budget without sacrificing quality

• Communicate more effectively with their builder or contractor

• Prevent delays and costly rework by getting involved early

• Make material, layout, and timeline decisions with confidence

For trade partners, I became a resource—not just for design, but for problem-solving, client readiness, job flow, and accountability.

Going into 2026, this part of my work becomes even more intentional.

What I’m Building for 2026

2026 is all about clarity, education, and elevated service. My focus is to help homeowners and trade partners understand not just what to build—but how and when to make the decisions that lead to a smooth, successful, beautiful project.

Here’s where I’m placing my energy:

1. Becoming the market’s go-to “closet guru” for every stage of the process

No matter where a client is in their build or remodel—pre-construction, framing, finish-out, or post-move-in—I want to be the person they rely on to map out the next step. My goal is to make the design and selection process less intimidating and more strategic.

2. Providing clearer pathways for clients with different needs, styles, and budgets

In 2026, I’ll continue to expand the guidance I offer so clients can confidently choose what aligns with their home, their lifestyle, and their investment level. My role is not to push one direction—but to help narrow choices and simplify decisions.

3. Strengthening relationships with builders, contractors, designers, and realtors

2025 reinforced how essential collaboration is. In 2026, I’m committed to even deeper partnership with the trade community—making sure we’re all aligned early, communicating consistently, and supporting one another’s goals.

4. Educating the local market through content, conversations, and transparent guidance

Expect more resources, more guides, more behind-the-scenes process breakdowns, and more real conversations—whether through blog posts, video content, or collaborative series with industry partners.

5. Setting a new standard for client experience

Design is only part of the job. I’m prioritizing communication, expectation-setting, and project clarity like never before. When clients know what’s next, the entire experience becomes smoother—for everyone involved.

My Promise Going Into 2026

I want to make something very clear:No matter the scope, the style, the material preference, or the project size—I can help you figure out your next step.

Whether you are:

• A homeowner building your dream home

• A realtor wanting reliable partners to support your clients

• A builder needing a designer who can keep pace with your timelines

• An interior designer wanting a storage expert who complements your vision

I am here to make the process more seamless, more collaborative, and more informed.

My role is evolving into something bigger than “closet design.” It’s becoming project navigation. Decision support. Material clarity. Process coaching. Strategic alignment.

And the market is ready for it.

Looking Ahead

2025 was the year I strengthened my foundation.2026 will be the year I expand it—intentionally, confidently, and with total commitment to serving this community.

Thank you to every client, partner, and supporter who trusted me this year. I cannot wait to continue raising the standard of what custom closet design and project guidance can look like in the year ahead.

Here’s to a clearer, smarter, more streamlined 2026—together.

— Alyssa